2023年9月18日 · Three factors are driving us toward a major shift in consumption patterns where consumers will consider sustainability as a baseline requirement for purchase: 1) Trust drives behavior and,...

2022年3月11日 · Today, nearly 90% of Gen X consumers said that they would be willing to spend an extra 10% or more for sustainable products, compared to just over 34% two years ago. Gen Z’s influence will only...

2024年5月15日 · Consumers are willing to spend an average of 9.7% more on sustainably produced or sourced goods, even as cost-of-living and inflationary concerns weigh, according to PwC’s 2024 Voice of the Consumer Survey, published today.

2023年5月18日 · Do consumers pay attention to sustainability claims? A new report from McKinsey and NielsenIQ examines changing consumer views when it comes to sustainability.

2025年1月26日 · We investigated the size and growth of the sustainable products market, consumer attitudes toward sustainable brands, the effect of the pandemic and the global economy on sustainable purchases, and the effects of brands’ environmental messaging.

2024年5月14日 · Today’s consumers are redefining their purchasing patterns, opting for products and brands that align with their values, and driving a demand for eco-conscious practices and ethical sourcing.

2023年5月31日 · As buying green goes mainstream, consumer expectations of sustainable products are beginning to mature across a growing number of product categories. But consumers are also signaling intentions to reward innovative brands that deliver on sustainability promises by showing a willingness to pay a premium of 27% on average.

With so many consumers telling us that accessibility is one of the key barriers preventing them from purchasing sustainable products, companies can collaborate to ensure prominent product placement and encourage new behavior in areas like refills or packaging returns.

2024年9月3日 · The worldwide shift towards sustainability consciousness is reshaping consumer sentiment. To understand this better, let’s examine how consumer attitudes are changing in response to climate change, and explore where they seek sustainable solutions that deliver both efficiency and value.

6 天之前 · An exploratory survey shows that many consumers desire sustainable products and are willing to pay more for them, but some consumers dislike sustainable products and want to pay less for them. Using a theoretical model where firms are horizontally differentiated and two groups of consumers have divergent preferences for sustainable products, we ...