An amendment to email marketing rules has been accepted by the UK Government, potentially boosting annual charity donations by an £290m. This change comes after the Data & Marketing Association (DMA) reached out to Science Secretary Peter Kyle, advocating for …

An amendment to email marketing rules has been accepted by the UK Government, potentially boosting annual charity donations by an £290m. This change comes after the Data & Marketing Association (DMA) reached out to Science Secretary Peter Kyle, advocating for charities to have the same email marketing freedoms as businesses.

Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in the ongoing pursuit of marketing excellence.

2024年9月12日 · Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University.. The study, supported by Deloitte, found 75% of marketers are now utilising these tools.

2024年6月20日 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more.

Social media users have an insatiable appetite for content—even as the social ecosystem becomes more complex. Despite AI-generated content inundating feeds, emerging networks shaking up the landscape and algorithms transforming on a dime, consumers have never been more plugged in and eager to engage with their favorite brands on every channel.

2023年12月5日 · BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment.. 85% of marketing executives are confident in AI tools; 64% plan to use them more in their marketing campaigns

2024年11月6日 · Hey marketers, we get it—2024 has been a really hard year. You’re juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI tools and data solutions, marketers now find themselves …

2024年11月28日 · Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in the ongoing pursuit of marketing excellence.

2024年8月21日 · ICYMI: The creator economy is projected to reach a value of over $500B by 2030.. How can you make the most of your influencer campaigns? Download Later’s 2024 Influencer Marketing Benchmarks report to optimise your strategy and budget.. Plus, catch Later’s head of strategy, Lyle Stevens, at DMWF on September 26 at 11:30 am EDT to hear even more about the latest industry trends.