History of Color Theory

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Color Psychology Definition, Factors & Examples

What Is Color Psychology? Color psychology is the study of how different colors affect human mood and behavior. It explores how colors can influence emotional responses, as well as how responses to color are affected by factors such as age and cultural background. Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain colors have been associated with physiological changes, including increased blood pressure, in