Guerrilla marketing is a marketing strategy in which a business employs unexpected and/or outlandish interactions to market a good or service. Guerrilla marketing differs from traditional marketing in that it frequently depends on personal interaction, has a smaller budget, springs from an innovative idea to engage the target audience, and concentrates on smaller groups of promoters who are responsible for spreading the word in a specific location or locations rather than through widespread, uni

High Sales Through Low Cost Marketing - GUERRILLA MARKETING Part 1